Press & Media

Studio Proper to Work With UNTUCKit to Deliver Mobile Payment
Solutions Across Nationwide U.S. Retail Stores

As UNTUCKit increases its brick-and-mortar presence, Studio Proper’s Business Solutions are reimagining the future of retail transactions and customer experiences for the menswear retailer

MELBOURNE, AUSTRALIA – OCTOBER 8, 2018 – Studio Proper, a product design studio dedicated to simplifying everyday experiences with technology, today announces UNTUCKit, the creator of the original untucked shirt and one of the fastest-growing retail brands in North America, is using Proper Business Solutions in 40 brick-and-mortar stores across the U.S. to streamline point-of-sale transactions for shoppers and associates.

Using Studio Proper’s expertly designed hardware solutions, UNTUCKit is servicing its shoppers with faster and easier mobile transaction capabilities. These solutions include:

Proper Business iPad mPOS Adapter, a universal adapter that features an X-Lock secure quick release system to connect UNTUCKit’s iPads to Verifone e355 terminals
iPad Connect Shell Case, a slim, lightweight and scratch proof case with an X-Lock system to connect and align with the mPOS Adapter
iPad Connect Pro Bumper + Glass Guard, a drop-proof, rugged, silicone bumper for added durability whilst retaining complete functionality

“We pride ourselves in designing simplistic and effective hardware solutions that enable the future of retail and completely reimagine the transaction process in stores – seamless, quick and engaging,” said Alon Tamir, CEO and founder of Studio Proper. “We’re ecstatic to have partnered with UNTUCKit to provide hardware solutions that enable friendlier point-of-sale processes for both shoppers and associates alike. UNTUCKit is a true example of how retail will continue to evolve and how to create a meaningful omni-channel shopping experience.”

Starting as an ecommerce retailer, UNTUCKit began opening physical retail locations in 2015 and has since rapidly expanded both across the United States and Canada. With a focus on using retail stores to support its online channel and vice versa, UNTUCKit uses Proper Business Solutions to extend the ease and simplicity of online shopping into its stores. By the end of this year, Proper Business Solutions will be used in all 54 of UNTUCKit’s projected locations.

“We’re a fast-growing retail brand who always looks at how we can provide the most compelling experience for our shoppers, especially as we drive more foot traffic into our physical stores,” said Jason Lerman, Director of Operations, UNTUCKit. “The Proper Business Solutions were a natural fit to make our mobile POS systems come to life and equip us with the necessary hardware to match our software and take the pain and inefficiencies out of the point of sale process.”

In addition to those selected by UNTUCKit, the Proper Business Solutions range comprises a complete range of solutions for cutting edge fixed and mobile iOS device implementation. The company recently launched its newest generation of technology solutions for businesses using Apple iPad devices, including an iPad Stand, Swivel Stand and Wall Mount. A new line of adapters for iPads and iPhones, also debuted this fall, eliminates check-out lines and stationary customer service desks.

For more information about Proper Business Solutions, visit
www.studioproper.com/pages/proper-business

About Studio Proper
Studio Proper is a Melbourne based product design studio dedicated to simplifying everyday experiences with technology. Studio Proper creates beautifully designed products to accompany Apple’s technology for iPhone, iPad and Apple Watch. The company’s stands, mounts, cases and charging products all follow a simple, sturdy and convenient design flow.

About UNTUCKit
One of the fastest-growing retail brands in North America, UNTUCKit was created to solve the problem that millions of men struggle with every day by offering shirts designed specifically to be worn untucked. Since launching in 2011, UNTUCKit has grown to 13 product categories, ranging from T-shirts and polos to sports jackets and performance wear. The brand has introduced lines for women and children, offering perfectly contoured hemlines and more than 50 tailored fit options for the whole family. The brand is dedicated to creating an unmatched shopping experience, with 40 physical retail locations across the U.S., plans to open an
additional 15 there in 2018, and now one location in Canada. For more information visit UNTUCKit.com.

PR Contacts
Brittany Johnson
Uproar PR for Studio Proper
bjohnson@uproarpr.com
312.878.4575 x241

Serria Thomas
UNTUCKit PR Manager
s.thomas@untuckit.com
(260) 446-2313

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Studio Proper Releases Second Generation of Proper Business
Solutions to Keep Businesses Connected

Through the upgraded Proper Business Solutions, retail, hospitality and enterprise environments can adopt technology to streamline processes and drive meaningful customer experiences

MELBOURNE, AUSTRALIA – AUGUST 29, 2018 – Studio Proper, a product design studio dedicated to simplifying everyday experiences with technology, today launches its newest generation of expertly designed technology solutions for businesses using Apple iPad devices: the iPad stand, swivel stand and wall mount.

Proper Business Solutions are already powering customers ranging from SMBs to Fortune 100 global enterprises. Based on years of collecting feedback from customers, including Uber, McDonald’s, Asics and Nike, Studio Proper has advanced its design for simplicity in running an overall business and enabling customer interactions across industries.

With capabilities ranging from hospitality to retail environments, Proper Business Solutions can accommodate checkout and order processing for restaurants or bars, point-of-sale and customer service interactions for retailers and self-service capabilities for enterprises, such as reception desks or conference rooms.

Each of the new solutions are built with solid aluminum designed to last in the toughest commercial environments, keeping them scuff and scratch free. Built-in MFi power also maintains critical connection in any space and allows businesses to access hundreds of business-ready apps. Security measures ensure the iPad is locked safely and securely in place.

Additional features include:

iPad Stand ($199)

Slightly raised and tilted stationary stand.
Simple and secure.
Can position in portrait or landscape orientation.

Swivel Stand ($299)

Raised and tilted stand.
Accessible and versatile.
Adjustable screen angle for ergonomically friendly usage.
Share screen easily with 180-degree swivel rotation for simplified customer interaction.

Wall Mount ($185)

Durable and convenient.
Ability to position in either portrait or landscape mode.
Slim, secure and low-profile solution for all wall applications.

Each solution only requires a one-time permanent installation and is compatible with the 9.7 inch iPad (6 th generation) and backwards compatible with 9.7 inch iPad (5 th generation), iPad Air 1 and Air 2 devices, as well as the iPad Pro 9.7.

“The feedback from our customers has allowed us to refine our range of business products into three advanced solutions that address critical core needs, while maintaining the beauty of simplistic design that helps businesses stand out to their customers,” said Alon Tamir, CEO and founder of Studio Proper. “We see our customers using our products in innovative ways, so we created this line with that in mind to encourage new and exciting uses. For example, creating a kiosk has never been easier with our new wall mount. We can’t wait to see what our customers come up with next.”

Studio Proper is also debuting a new line of adapters for iPads and iPhones that connects associates on the retail floor with mobile transactional abilities to ensure a faster, more enjoyable customer experience. These solutions power the future of retail to eliminate check-out lines or stationary customer service desks.

The adapters line includes:

iPad mPOS Adapter ($19.95)

Universal adapter for market leading mobile chip and pin EMV readers.
Features an X-Lock secure quick release system.
Compatible with all Proper Shell Cases, Proper Rugged Cases and the Universal Connect Adapter.