Studio Proper Releases Second Generation of Proper Business
Solutions to Keep Businesses Connected

Through the upgraded Proper Business Solutions, retail, hospitality and enterprise environments can adopt technology to streamline processes and drive meaningful customer experiences

MELBOURNE, AUSTRALIA – AUGUST 29, 2018 – Studio Proper, a product design studio dedicated to simplifying everyday experiences with technology, today launches its newest generation of expertly designed technology solutions for businesses using Apple iPad devices: the iPad stand, swivel stand and wall mount.

Proper Business Solutions are already powering customers ranging from SMBs to Fortune 100 global enterprises. Based on years of collecting feedback from customers, including Uber, McDonald’s, Asics and Nike, Studio Proper has advanced its design for simplicity in running an overall business and enabling customer interactions across industries.

With capabilities ranging from hospitality to retail environments, Proper Business Solutions can accommodate checkout and order processing for restaurants or bars, point-of-sale and customer service interactions for retailers and self-service capabilities for enterprises, such as reception desks or conference rooms.

Each of the new solutions are built with solid aluminum designed to last in the toughest commercial environments, keeping them scuff and scratch free. Built-in MFi power also maintains critical connection in any space and allows businesses to access hundreds of business-ready apps. Security measures ensure the iPad is locked safely and securely in place.

Additional features include:

• iPad Stand ($199)
• Slightly raised and tilted stationary stand.
• Simple and secure.
• Can position in portrait or landscape orientation.

• Swivel Stand ($299)
• Raised and tilted stand.
• Accessible and versatile.
• Adjustable screen angle for ergonomically friendly usage.
• Share screen easily with 180-degree swivel rotation for simplified customer interaction.

• Wall Mount ($185)
• Durable and convenient.
• Ability to position in either portrait or landscape mode.
• Slim, secure and low-profile solution for all wall applications.

Each solution only requires a one-time permanent installation and is compatible with the 9.7 inch iPad (6 th generation) and backwards compatible with 9.7 inch iPad (5 th generation), iPad Air 1 and Air 2 devices, as well as the iPad Pro 9.7.

“The feedback from our customers has allowed us to refine our range of business products into three advanced solutions that address critical core needs, while maintaining the beauty of simplistic design that helps businesses stand out to their customers,” said Alon Tamir, CEO and founder of Studio Proper. “We see our customers using our products in innovative ways, so we created this line with that in mind to encourage new and exciting uses. For example, creating a kiosk has never been easier with our new wall mount. We can’t wait to see what our customers come up with next.”

Studio Proper is also debuting a new line of adapters for iPads and iPhones that connects associates on the retail floor with mobile transactional abilities to ensure a faster, more enjoyable customer experience. These solutions power the future of retail to eliminate check-out lines or stationary customer service desks.

The adapters line includes:

• iPad mPOS Adapter ($19.95)
• Universal adapter for market leading mobile chip and pin EMV readers.
• Features an X-Lock secure quick release system.
• Compatible with all Proper Shell Cases, Proper Rugged Cases and the Universal Connect Adapter.

• Universal Connect Adaptor ($14.95)
• Universal Adapter plate for most market-leading tablets.
• Enables use of all Studio Proper Connect accessories.

• iPhone mPOS Adapter ($14.95)
• Universal adapter for market-leading mobile chip and pin EMV readers.
• Requires and compatible with all Proper iPhone Cases.
• Magnetic quick release system.
• Slimmest and most versatile on the market.

For more information about Proper Business Solutions, visit
www.studioproper.com/pages/proper-business.

About Studio Proper
Studio Proper is a Melbourne based product design studio dedicated to simplifying everyday experiences with technology. Studio Proper creates beautifully designed products to accompany Apple’s technology for iPhone, iPad and Apple Watch. The company’s stands, mounts, cases and charging products all follow a simple, sturdy and convenient design flow.

PR Contact
Samantha Berrafato
Uproar PR for Studio Proper
sberrafato@uproarpr.com
312.878.4575 x241